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Most football fans spend the commercial breaks of NFL games channel surfing. The Super Bowl isn’t your typical football game though.
The Super Bowl is more than just a football game. Most fans watch the game in big groups, where even non-football fans are glued to their seats.
Not all of them eagerly await each snap. For some, it is what happens between the game that has them the most excited.
The business of Super Bowl Commercials continues to grow, as an average 30 second ad costs $3.5 million. This year will feature of plenty of familiar faces (Anheuser-Busch, Doritos) but will also have some newcomers (Lexus, Dannon and H&M).
Lexus isn’t the only car company taking advantage of the big game. A wide array of auto makers will advertise during the Super Bowl.
Honda is expected to have a commercial in the fourth quarter for CR-V aimed at people in their 20 and 30’s. Kia has enlisted supermodel Adriana Lima, Motley Crue and former UFC Light Heavyweight champion Chuck Liddell for their ad for the Optima.
Audi will be running an ad for the Quattro, the fifth straight year the company purchased Super Bowl air time. Volkswagen generated plenty of interest in the weeks leading up to the game with the trailer for the ad entitled “The Bark Side.”
Doritos Super Bowl ad will once again be created by the public with the overall winner being chosen by a facebook vote. The creator of the ad could win $1 million if it is rated as the top commercial on the USA Today ad meter.
H&M is using the Super Bowl to launch the new David Beckham Bodywear Collection. The commercial is expected to have a prime position during the second quarter of the game.
The Dannon Company will be making their debut, but the ad will be familiar to fans of the Oikos Greek yogurt. The commercial, featuring John Stamos who starred in a company ad last year, will run during the third quarter.
Best Buy received praise for last year’s ad featuring Ozzy Osbourne and Justin Bieber and will look to continue the positive momentum this year.
The electronics commercials won’t end with Best Buy, as Samsung will continue to wage their advertising war with Apple. Samsung’s ad will be the next commercial next big thing ad, which takes shots at Apple enthusiasts waiting in line for the iPhone 4S only to be upstaged by someone purchasing the Samsung Galaxy S II.
Movie studios won’t be running as many ads this Super Bowl but Disney, Paramount and Universal will continue to buy commercials. Those studios will use the time to promote summer movies include GI Joe: Retaliation and Battleship.
M&M will be unveiling a new character to represent brown M&M’s named Ms. Brown. Meanwhile William Shatner’s Priceline Negotiator could be making his final appearance during the Super Bowl according to some reports.
Most football fans spend the commercial breaks of NFL games channel surfing. The Super Bowl isn’t your typical football game though.
The Super Bowl is more than just a football game. Most fans watch the game in big groups, where even non-football fans are glued to their seats.
Not all of them eagerly await each snap. For some, it is what happens between the game that has them the most excited.
The business of Super Bowl Commercials continues to grow, as an average 30 second ad costs $3.5 million. This year will feature of plenty of familiar faces (Anheuser-Busch, Doritos) but will also have some newcomers (Lexus, Dannon and H&M).
Lexus isn’t the only car company taking advantage of the big game. A wide array of auto makers will advertise during the Super Bowl.
Honda is expected to have a commercial in the fourth quarter for CR-V aimed at people in their 20 and 30’s. Kia has enlisted supermodel Adriana Lima, Motley Crue and former UFC Light Heavyweight champion Chuck Liddell for their ad for the Optima.
Audi will be running an ad for the Quattro, the fifth straight year the company purchased Super Bowl air time. Volkswagen generated plenty of interest in the weeks leading up to the game with the trailer for the ad entitled “The Bark Side.”
Doritos Super Bowl ad will once again be created by the public with the overall winner being chosen by a facebook vote. The creator of the ad could win $1 million if it is rated as the top commercial on the USA Today ad meter.
H&M is using the Super Bowl to launch the new David Beckham Bodywear Collection. The commercial is expected to have a prime position during the second quarter of the game.
The Dannon Company will be making their debut, but the ad will be familiar to fans of the Oikos Greek yogurt. The commercial, featuring John Stamos who starred in a company ad last year, will run during the third quarter.
Best Buy received praise for last year’s ad featuring Ozzy Osbourne and Justin Bieber and will look to continue the positive momentum this year.
The electronics commercials won’t end with Best Buy, as Samsung will continue to wage their advertising war with Apple. Samsung’s ad will be the next commercial next big thing ad, which takes shots at Apple enthusiasts waiting in line for the iPhone 4S only to be upstaged by someone purchasing the Samsung Galaxy S II.
Movie studios won’t be running as many ads this Super Bowl but Disney, Paramount and Universal will continue to buy commercials. Those studios will use the time to promote summer movies include GI Joe: Retaliation and Battleship.
M&M will be unveiling a new character to represent brown M&M’s named Ms. Brown. Meanwhile William Shatner’s Priceline Negotiator could be making his final appearance during the Super Bowl according to some reports.
